The way you stream content on Hulu is about to change.
Variety reports that the entertainment company is planning to end its free streaming service and switch to an all-subscription model. The free Hulu service — which launched back in 2007 and allowed viewers to watch ad-supported, TV episodes shortly after their original airing— will be phased out over the next couple of weeks.
“For the past couple years, we’ve been focused on building a subscription service that provides the deepest, most personalized content experience possible to our viewers,” Hulu’s Senior VP and Head of Experience Ben Smith said in a statement, according to Variety. “As we have continued to enhance that offering with new originals, exclusive acquisitions, and movies, the free service became very limited and no longer aligned with the Hulu experience or content strategy.”
No need to panic, though. You will still be able to watch the free content Hulu has been known to provide; it will just be available to stream at a different location. “Yahoo View,” a new ad-supported site that was recently launched by Yahoo, will feature Hulu content, as well as the five most recent episodes of shows from ABC, NBC, and Fox eight days after their original air date. “Yahoo View” will reportedly also include other network shows, day-after clips, and full seasons of anime and Korean drama series.
Much like Netflix and Amazon, Hulu boasts an impressive array of original content. The entertainment company ordered new episodes of The Mindy Project when Fox cancelled the series back in 2015 and is also the home of fan favorites like Difficult People, 11.22.63, The Path, and the Golden Globe-nominated series Casual.
What do you think? Does Hulu’s latest announcement make you more or less likely to purchase a subscription?