Top Earning Supermodels

Supermodel Gisele Bundchen

Supermodel Gisele Bundchen

Forbes.com recently published a list of the models who earn the most, with the top three being Gisele Bundchen, Heidi Klum and Kate Moss. Are they worth it? Let’s discuss.

Gisele brought in $25 million last year and has been the top earning supermodel for three years straight. That sounds like a lot of money for posing and strutting, does it not? She seems more famous for being Mrs. Tom Brady than for being a former Victoria’s Secret model, but she sure is easy on the eyes. One would be hard pressed to flip through a women’s magazine without seeing her in multiple ads and editorial spreads.

Heidi earned $16 million, which includes her work as executive producer, host and judge of Project Runway (which finally debuts on Lifetime in August. Yea!) Seal’s wife possesses business savvy on both sides of the camera; I wouldn’t be surprised if she surpassed Gisele in earnings next year.

Kate raked in $8.5 million for a third place finish among top models. She’s the face of Donna Karan, Yves Saint Laurent and Roberto Cavalli, among others, and designs clothing for UK-based retailer Topshop. Miss Moss is no stranger to scandal, but that doesn’t seem to stop her from being the go-to-gal for fashion campaigns.

Who deserves the big bucks? Voice your choice in today’s featured poll. I once witnessed Naomi Campbell flawlessly strut down a cobblestone runway in stilleto heals in Milan and thought, “Man, she’s worth every penny.” It pays to be pretty.


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The People's Choice Awards staff is dedicated to providing commentary about the world of pop culture through our daily blog. We are TV producers, digital mavens, PR professionals, and entertainment executives who share a love for movies, music and TV. Each day, a member of our team will divulge insights and opinions on topics from TV star trivia to musical inspirations to the ultimate pop culture guilty pleasures, and everything in between. We can’t guarantee you'll agree with every word, but we promise to always be honest, positive and celebratory in true People's Choice Awards fashion.